Expression of Interest (EOI) from an Ashoka Fellow to become our esteemed CSR Partner

I, Mr. Ayyappa Masagi, an Ashoka fellows graduate in “Economic Development, Agriculture, Water Management and Farmers ” and also the Founder & Director of Water Literacy Foundation (henceforth referred as WLF) and Rain Water Concepts (I) Pvt Ltd (henceforth referred as RWC), Bengaluru that both work on Cross Subsidy Business Model working towards the common vision of making India a water-efficient nation.

We at WLF and RWC take immense pride in our concepts that are apt with respect to “Localized solutions for Global problems” aimed towards making communities water self-sufficient. Water is the elixir of life. Human is the only being that is capable of doing something about water scarcity. The entire environment depends on water and its conservation should be our way of life. This is the water literacy we have been promoting, along with implementation of rainwater harvesting projects that are tailored with over 100 innovative techniques like earthen dam, bore well recharging systems, stream water harvesting, grey water harvesting, soak pits, trenches, compartment bunds, etc.

In this noble quest of over 30 years, we have succeeded in positively impacting lives of over 2 million people all over India. The thankfulness we see in our beneficiaries eyes motivates us to deliver the same success to each and every needy person. And we have been achieving the replicated social impact in projects supported by our current CSR partners viz. Tata Coffee, DP World, Swiss AID, Deshpande Foundation, Life Line Feeds, Bisleri International, Juniper Networks and Jivudan. Their trust in WLF has empowered us to become highly reliable CSR partners who can deliver the success expected besides contributing to the betterment of brand value of the supporter.

That said, it must be noted that Water is stored in the Earth in four realms: on the Surface (roof top, road water, paved area water), Sub-surface (top Soil Moisture increased by creating compartment bunding, Patta bunding, are considered as mouth of the Earth), Sub-soil (Rejuvenate the natural springs by creating Lakes, Stream water harvesting, Earthen dams, Nala bund construction, etc. ), Deep-soil (below 100 ft one more soil is charged by drilling recharge shafts) and Ground water (in comparatively larger aquifers and flowing streams). All the four realms will work by complimenting each other, i.e. excess of Sub soil & Deep soil water recharge Ground Water. In addition to this, water exists in the atmosphere as moisture. All these systems possess a certain relation between them, thus establishing a Hydrological Balance between them.

Going by the saying ‘Prevention is Better than Cure’, we need to sustain our existing water resources for a sustainable and water rich future which otherwise would continue to deteriorate further than the present sorry state. We therefore, sincerely solicit your support for this noble cause as our esteemed CSR partner in bringing about positive change in establishing water sufficient society.

You may kindly go through other details of our organization in various links provided in this website.